林務局合作專案
林務局推出「林裡時光」旅遊刊物，以生活雜誌風格呈現國家森林遊樂區，重新定位其形象。2019 年旅展上，推出「TRIP 揪好森」冊子，以剪貼概念展現森林之美。新遊程形象專案中，識別設計融入森林元素，展現森林獨特魅力，呈現自然之美。
Services
Editorial Design
Visual Design
Client
⎯
林務局 Forestry Bureau of Taiwan
|
Year
⎯
2019-2020
Process
山林中的驚奇神秘，待你親自發現。
林務局與民間合作，推出全新國家森林遊樂區手冊，旨在重新定位這些區域在大眾心目中的地位。過去，國家森林遊樂區往往被認為與其他公園相似且易被混淆。因此我們與編輯團隊攜手合作了「林裡時光」旅遊刊物，以生活雜誌風格的方式呈現，透過人與森林的畫面，象徵著在森林中享受悠閒時光的場景以及尋找平靜的時刻。
2019 年國際旅展上，林務局推出文宣冊子「TRIP 揪好森」旨在吸引更多民眾探索台灣各個國家森林遊樂區。我們在視覺設計上以剪貼概念結合不同紋路，呈現動植物與山林間的神秘與驚奇，傳達索森林之旅中需要親身體驗的美妙。
而另外一個專案中，我們開發新的遊程形象，希望讓更多人踏入森林遊樂區。在識別設計上，我們將森林的本質融入設計概念，透過拆解森林兩個中文字的部首再組合，呈現出森林的獨特魅力。在輔助視覺中，則專注於呈現大自然的純粹，以不同角度展現石頭、樹葉等物品的紋理，讓人重新以全新的眼光欣賞大自然的美好。
Process
Experience the forest's wonders firsthand
In collaboration with private entities, Forestry Bureau has launched a brand-new handbook for National Forest Recreation Areas, aiming to redefine their significance in the public eye. In the past, these areas were often seen as similar to other parks and easily confused. Therefore, we teamed up with an editorial team to create the "The Forest Touched My Heart" travel handbook, presenting in a lifestyle magazine style. Through images of people in the forest, we symbolize scenes of leisurely moments and the quest for tranquility amidst the trees.
At the 2019 International Travel Expo, Forestry Bureau introduced the promotional brochure "TRIP Into the Woods" to attract more people to explore Taiwan's various National Forest Recreation Areas. In our visual design, we combined the concept of collages with different patterns to depict the mystery and wonders between wildlife and forests, conveying the beauty that needs to be experienced firsthand in forest adventures.
In another project, we developed a new image for tour itineraries, hoping to encourage more people to step into forest recreation areas. In our identity design, we integrated the essence of the forest into the concept by disassembling and recombining the radicals of two Chinese characters for "forest," showcasing its unique charm. In the supplementary visuals, we focused on presenting the pureness of nature, displaying the textures of items such as stones and leaves from different angles, allowing people to appreciate the beauty of nature with a fresh perspective.
Experience the forest's wonders firsthand
In collaboration with private entities, Forestry Bureau has launched a brand-new handbook for National Forest Recreation Areas, aiming to redefine their significance in the public eye. In the past, these areas were often seen as similar to other parks and easily confused. Therefore, we teamed up with an editorial team to create the "The Forest Touched My Heart" travel handbook, presenting in a lifestyle magazine style. Through images of people in the forest, we symbolize scenes of leisurely moments and the quest for tranquility amidst the trees.
At the 2019 International Travel Expo, Forestry Bureau introduced the promotional brochure "TRIP Into the Woods" to attract more people to explore Taiwan's various National Forest Recreation Areas. In our visual design, we combined the concept of collages with different patterns to depict the mystery and wonders between wildlife and forests, conveying the beauty that needs to be experienced firsthand in forest adventures.
In another project, we developed a new image for tour itineraries, hoping to encourage more people to step into forest recreation areas. In our identity design, we integrated the essence of the forest into the concept by disassembling and recombining the radicals of two Chinese characters for "forest," showcasing its unique charm. In the supplementary visuals, we focused on presenting the pureness of nature, displaying the textures of items such as stones and leaves from different angles, allowing people to appreciate the beauty of nature with a fresh perspective.
Experience the forest's wonders firsthand
In collaboration with private entities, Forestry Bureau has launched a brand-new handbook for National Forest Recreation Areas, aiming to redefine their significance in the public eye. In the past, these areas were often seen as similar to other parks and easily confused. Therefore, we teamed up with an editorial team to create the "The Forest Touched My Heart" travel handbook, presenting in a lifestyle magazine style. Through images of people in the forest, we symbolize scenes of leisurely moments and the quest for tranquility amidst the trees.
At the 2019 International Travel Expo, Forestry Bureau introduced the promotional brochure "TRIP Into the Woods" to attract more people to explore Taiwan's various National Forest Recreation Areas. In our visual design, we combined the concept of collages with different patterns to depict the mystery and wonders between wildlife and forests, conveying the beauty that needs to be experienced firsthand in forest adventures.
In another project, we developed a new image for tour itineraries, hoping to encourage more people to step into forest recreation areas. In our identity design, we integrated the essence of the forest into the concept by disassembling and recombining the radicals of two Chinese characters for "forest," showcasing its unique charm. In the supplementary visuals, we focused on presenting the pureness of nature, displaying the textures of items such as stones and leaves from different angles, allowing people to appreciate the beauty of nature with a fresh perspective.
All Works
All Works
All Works