Honestea
清山寶珠
清山，父親的名；寶珠，母親的名。從室內設計到茶葉事業，傳承家族台灣原生茶農，自產自售，注重品質。品牌形象融合傳統與現代，展現家族堅持。現今，清山寶珠不僅賣茶，還定期展示藝術品，推廣台灣工藝，追求慢活生活。
清山，父親的名；寶珠，母親的名。從室內設計到茶葉事業，傳承家族台灣原生茶農，自產自售，注重品質。品牌形象融合傳統與現代，展現家族堅持。現今，清山寶珠不僅賣茶，還定期展示藝術品，推廣台灣工藝，追求慢活生活。
清山，父親的名；寶珠，母親的名。從室內設計到茶葉事業，傳承家族台灣原生茶農，自產自售，注重品質。品牌形象融合傳統與現代，展現家族堅持。現今，清山寶珠不僅賣茶，還定期展示藝術品，推廣台灣工藝，追求慢活生活。
作品摘要
✦ 專案概述：台灣茶葉製作與家族世代融合的轉變。
✦ 品牌理念：融合傳統與現代，體現對於台灣茶葉的堅持與傳承。
✦ 視覺形象：打造獨特的視覺風格，傳遞新的態度和價值觀。
Client
清山寶珠茶業股份有限公司
Year
2016
Categories
Branding
Website Design
Packaging Design
Illustration
Intro
Intro
Intro
用新思維，傳承種茶的態度
清山，是父親的名，寶珠，是母親的名。
清山寶珠，是一位室內設計師，早年專注於台北寒舍艾美的設計，後與家族共同經營茶葉事業。
其源遠流長，起源於一個百年茶農的歷史。茶葉作為農產品，自古以來便從茶農手中流通至消費者，而台灣的茶文化因種植面積和市場需求的變化時常面臨品質不一的挑戰。
因著家族背景，清山寶珠選擇直接銷售自家出產的茶葉，確保了品質的穩定性。這背後蘊含的不僅是家族傳承，更是對於茶葉製作堅持的傳承，以及世代融合的轉變。
在設計之初，我們深入市場調查，發現茶業品牌的特色。因此，我們將傳統與現代融合，呈現於識別和包裝設計上，營造出獨特的視覺風格。
現在的清山寶珠，不只賣茶葉，也不定時與特定藝術家合作在店內展覽容器作品；以新的態度推廣台灣工藝給想要一嚐閒適慢活的人們。
Intro
Intro
Intro
Inheriting the Mindset of Tea-Making with a New Mentality
Qingshan, named after father, Baozhu, after mother.
Qingshan Baozhu, an interior designer, once dedicated to Taipei's prestigious Regent Hotel. Later, joined the family in tea business.
Rooted in a century-old tea farming legacy, Taiwan's tea culture faces quality challenges due to changing cultivation areas and market demands.
Leveraging our family background, we choose to directly sell our home-grown tea, ensuring stable quality. It's not just about family heritage, but a legacy of tea-making persistence and generational fusion.
In our design journey, we delved into the nuances of the tea industry, blending tradition with modernity in brand identity and packaging, creating a unique visual style.
Today, Qingshan Baozhu doesn't just sell tea but occasionally collaborates with specific artists to exhibit container art in-store; promoting Taiwanese craftsmanship with a fresh perspective for those seeking leisurely living.
Qingshan, named after father, Baozhu, after mother.
Qingshan Baozhu, an interior designer, once dedicated to Taipei's prestigious Regent Hotel. Later, joined the family in tea business.
Rooted in a century-old tea farming legacy, Taiwan's tea culture faces quality challenges due to changing cultivation areas and market demands.
Leveraging our family background, we choose to directly sell our home-grown tea, ensuring stable quality. It's not just about family heritage, but a legacy of tea-making persistence and generational fusion.
In our design journey, we delved into the nuances of the tea industry, blending tradition with modernity in brand identity and packaging, creating a unique visual style.
Today, Qingshan Baozhu doesn't just sell tea but occasionally collaborates with specific artists to exhibit container art in-store; promoting Taiwanese craftsmanship with a fresh perspective for those seeking leisurely living.
Qingshan, named after father, Baozhu, after mother.
Qingshan Baozhu, an interior designer, once dedicated to Taipei's prestigious Regent Hotel. Later, joined the family in tea business.
Rooted in a century-old tea farming legacy, Taiwan's tea culture faces quality challenges due to changing cultivation areas and market demands.
Leveraging our family background, we choose to directly sell our home-grown tea, ensuring stable quality. It's not just about family heritage, but a legacy of tea-making persistence and generational fusion.
In our design journey, we delved into the nuances of the tea industry, blending tradition with modernity in brand identity and packaging, creating a unique visual style.
Today, Qingshan Baozhu doesn't just sell tea but occasionally collaborates with specific artists to exhibit container art in-store; promoting Taiwanese craftsmanship with a fresh perspective for those seeking leisurely living.
