Committed to Used Car Market Transparency, Aiming to Lead.

Since 1991, Ri Rong Motors established the first used car dealership on Huan Dong Road in Taoyuan, building a strong reputation based on integrity over thirty years, becoming the most prosperous market in the Taoyuan Zhongli area. Now, under the stewardship of Mr. Liang, aka "2000," the second generation, who promotes automotive knowledge on YouTube, improving public perception of the used car industry.

In 2023, with the vision of a redesigned website and corporate operation, we had the privilege of charting a new direction for this nearly thirty-year-old brand. Insights from discussions and market research revealed customer priorities for fairness and security, recognizing diverse car-buying needs to clearly define 2000's market positioning.

To drive future brand development, we propose integrating Ri Rong and 2000 into "2000 Good Cars Fair Trade Shop," directly conveying core values across media and physical storefronts. Targeting consumers seeking peace of mind, we embrace the branding concept of "Illuminating the Used Car Market," using bright fluorescent yellow to reduce the 'used' feel in the car purchasing experience. The primary logo, inspired by a flashlight, symbolizes market illumination, complemented by a brand font conveying "novelty," "convenience," and "stability," alongside a comprehensive visual standard, establishing 2000 Good Cars as Taiwan's first used car dealer with a solid brand image.