匠生活
飛亞旅行社提出深度文化旅遊服務，讓台灣人成為最美風景，揭露台灣國寶匠人，重新定義匠生活概念。內斂熱情重新定義「大人的旅遊體驗」，滿足渴望對話的族群。品牌形象以抽象 logotype，融入台灣元素，打造充滿文化底蘊的匠生活 2.0。
Services
Brand Idenity
Web Design
Client
⎯
飛亞旅行社股份有限公司 MyTaiwanTour
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Year
⎯
2023
Process
你們值得更好的旅行
在疫情期間，飛亞旅行社逆向思考，提出了深度文化旅遊服務的關鍵：「如果台灣最美的風景是人，我們就讓台灣人成為最美的風景」。這一理念的核心是透過揭露台灣各地的國寶匠人，重新引領大眾認識這些深植台灣歷史、常被忽視的文化匠人，這在台灣旅遊史上是絕無僅有的舉動。
隨著疫情解封，匠生活概念也擴展至日本。重新定義了「匠」的概念，不再局限於遙不可及的職人，而是存在於每個人心中，代表對追求美好生活體驗的執著。
透過解構行銷團隊的方向，以內斂的熱情、人文和格調重新定義了匠生活，將其視為「大人的旅遊體驗」，滿足了長久以來被忽視、渴望透過旅行與自己對話的族群。
在品牌形象上，除了拋棄具體的象徵，選擇了抽象的中英文 logotype。同時，融入了富有台灣味、代表匠台語讀音「SAI」的元素，使其成為一個象徵。同時，透過極簡、留白的哲學和沈穩的色彩組合，打造了匠生活2.0，賦予品牌充滿文化底蘊和內斂熱情的個性。
Process
A Journey Worthy of You
"When they designate Taiwan's people as its most captivating facet, we elevate them into the country's most enchanting scenery."
This sparks the emergence of 'Saiology' during the pandemic – a tourism brand that unveils hidden artisans, marking a significant milestone in Taiwan's tourism history.
As the pandemic subsides, Saiology expands its reach to Japan, renowned for its artisanal traditions.
This shift also redefines 'artisan' as individuals who pursue extraordinary experiences in everyday life, rather than solely skilled craftsmen.
Guided by their marketing strategy, we reposition Saiology as 'A Profound Travel Experience,' catering to discerning travelers seeking introspection.
To embody this concept, we introduce a logo-centric visual identity that reflects Saiology's cultural essence and understated passion, distinguishing it from other travel agencies.
A Journey Worthy of You
"When they designate Taiwan's people as its most captivating facet, we elevate them into the country's most enchanting scenery."
This sparks the emergence of 'Saiology' during the pandemic – a tourism brand that unveils hidden artisans, marking a significant milestone in Taiwan's tourism history.
As the pandemic subsides, Saiology expands its reach to Japan, renowned for its artisanal traditions.
This shift also redefines 'artisan' as individuals who pursue extraordinary experiences in everyday life, rather than solely skilled craftsmen.
Guided by their marketing strategy, we reposition Saiology as 'A Profound Travel Experience,' catering to discerning travelers seeking introspection.
To embody this concept, we introduce a logo-centric visual identity that reflects Saiology's cultural essence and understated passion, distinguishing it from other travel agencies.
A Journey Worthy of You
"When they designate Taiwan's people as its most captivating facet, we elevate them into the country's most enchanting scenery."
This sparks the emergence of 'Saiology' during the pandemic – a tourism brand that unveils hidden artisans, marking a significant milestone in Taiwan's tourism history.
As the pandemic subsides, Saiology expands its reach to Japan, renowned for its artisanal traditions.
This shift also redefines 'artisan' as individuals who pursue extraordinary experiences in everyday life, rather than solely skilled craftsmen.
Guided by their marketing strategy, we reposition Saiology as 'A Profound Travel Experience,' catering to discerning travelers seeking introspection.
To embody this concept, we introduce a logo-centric visual identity that reflects Saiology's cultural essence and understated passion, distinguishing it from other travel agencies.
All Works
All Works
All Works