春禾設計事務所
春禾設計事務所主理人深受日本文化影響，以精緻思維服務客戶。目前春禾轉型投入醫療行業，匯聚多領域專業人才，提供一站式醫療品牌建設服務，讓醫療從業人員專注於專業工作，提升患者生活品質。AOTORI 品牌以青鳥與圓形標誌代表幸福，展現核心價值。
快速索引
✦ 專案概述：提供一站式醫療品牌建設服務。
✦ 品牌理念：提升人們的生活品質為核心價值。
✦ 品牌理念：提升人們的生活品質為核心價值。
✦ 品牌理念：提升人們的生活品質為核心價值。
✦ 品牌形象：以青鳥飛向太陽的抽象圖像展現出正面感。
✦ 品牌形象：以青鳥飛向太陽的抽象圖像展現出正面感。
✦ 品牌形象：以青鳥飛向太陽的抽象圖像展現出正面感。
Services
Brand Idenity
Web Design
Client
⎯
春禾設計事務所
|
Year
⎯
2023
Process
致力於提升人們生活品質的醫療領域建設服務
春禾設計事務所的主理人，受日本文化中注重細節的影響，長期在日本交流，以精緻的思維理念服務客戶。近年來，深度參與醫療行業後，春禾決定進行轉型，匯聚品牌、行銷、建築和醫療空間的專業人才，為客戶提供一站式醫療品牌建設服務。這項服務的價值在於為已經忙碌的醫療從業人員節省大量時間，將繁瑣事務交由春禾處理。這種舉措使得有意創業的醫療從業人員能夠更專注於他們的醫療專業，從而為患者提供更優質的醫療服務。患者因此獲得更好的健康，進一步提升生活品質。換言之，春禾設計事務所的終極目標是「讓人們活得更好、更幸福」。
新品牌名 AOTORI 源自春禾所有核心價值的日文意義，代表著幸福的青鳥。這個名字不僅傳達了一體化服務的理念，也創造了全新的精神象徵。
在整體形象上，我們汲取主理人的特質、價值觀、青鳥以及日本傳統色彩的靈感，跳脫了大多數室內設計事務所的距離感，塑造出讓人一見即感受到正面豐富個性的形象。主要標識以代表完滿的圓形組合為基礎，以抽象的方式呈現出青鳥飛向太陽的意象，體現春禾 AOTORI 的核心價值。
Process
Committed to improving life in the medical field
As the founder of AOTORI Design Firm, influenced by Japanese culture's attention to detail, and with extensive experience in Japan, has been serving clients with refined conceptual approaches. Recently, deeply involved in healthcare, AOTORI has transitioned to provide all-in-one medical branding services by bringing together experts in branding, marketing, architecture, and medical spaces. This saves busy medical professionals time, allowing them to focus on their expertise and deliver better healthcare. The ultimate goal is to "make people live better, happier lives."
The new brand, AOTORI meaning "joyful bluebird" in Japanese, symbolizes all of AOTORI's core values and signifies integrated services.
Drawing inspiration from the founder, bluebirds, and traditional colors of Japan, our image breaks away from typical of most interior design studios, exuding a warm and welcoming personality. The primary emblem is based on a combination of perfect circles, abstractly depicting the image of a bluebird flying towards the sun, embodying the core values of AOTORI.
Committed to improving life in the medical field
As the founder of AOTORI Design Firm, influenced by Japanese culture's attention to detail, and with extensive experience in Japan, has been serving clients with refined conceptual approaches. Recently, deeply involved in healthcare, AOTORI has transitioned to provide all-in-one medical branding services by bringing together experts in branding, marketing, architecture, and medical spaces. This saves busy medical professionals time, allowing them to focus on their expertise and deliver better healthcare. The ultimate goal is to "make people live better, happier lives."
The new brand, AOTORI meaning "joyful bluebird" in Japanese, symbolizes all of AOTORI's core values and signifies integrated services.
Drawing inspiration from the founder, bluebirds, and traditional colors of Japan, our image breaks away from typical of most interior design studios, exuding a warm and welcoming personality. The primary emblem is based on a combination of perfect circles, abstractly depicting the image of a bluebird flying towards the sun, embodying the core values of AOTORI.
Committed to improving life in the medical field
As the founder of AOTORI Design Firm, influenced by Japanese culture's attention to detail, and with extensive experience in Japan, has been serving clients with refined conceptual approaches. Recently, deeply involved in healthcare, AOTORI has transitioned to provide all-in-one medical branding services by bringing together experts in branding, marketing, architecture, and medical spaces. This saves busy medical professionals time, allowing them to focus on their expertise and deliver better healthcare. The ultimate goal is to "make people live better, happier lives."
The new brand, AOTORI meaning "joyful bluebird" in Japanese, symbolizes all of AOTORI's core values and signifies integrated services.
Drawing inspiration from the founder, bluebirds, and traditional colors of Japan, our image breaks away from typical of most interior design studios, exuding a warm and welcoming personality. The primary emblem is based on a combination of perfect circles, abstractly depicting the image of a bluebird flying towards the sun, embodying the core values of AOTORI.
All Works
All Works
All Works