故宮好客
為向東南亞青年旅客行銷，專案以故宮收藏畫作風格為藍本，以手繪插畫呈現新舊交融之美。以古典山水畫線條勾勒，融入台灣景點和美食元素，展現富有詩意的新舊融合。透過探索街巷歷史和品味美食，希望旅客深度體驗台灣魅力。
Services
Editorial Design
Visual Design
Illustration
Client
⎯
國立故宮博物院 National Palace Museum
|
Year
⎯
2019
Process
故宮之遊，不止於此。
配合故宮為向東南亞青年旅客行銷之專案設計，用意在宣導逛完故宮後，還可以到周邊走走逛逛，完成有趣的一日行。在與院方反覆商討後，我們決定以故宮收藏之畫作的構圖風格為藍本，使用插畫呈現手繪風格，以鉛筆勾勒出仿古典山水畫的獨特線條感，並巧妙地融入各種台灣景點和美食的元素。復古中帶著新意，將現代生活與傳統融合，呈現出一種富有詩意的新舊交融之美。
無論是那些充滿歷史故事的街角小巷，還是散發著誘人香氣的特色小吃店，每一處都是值得細細品味的寶藏，這一切都是我們希望旅客去探索、去體驗的。透過這樣的設計，我們想要傳達的不僅僅是一個景點，而是一個充滿生氣的城市。
逛完故宮只是開始，讓我們一起揭開更多真正屬於台灣的奧秘吧！
✦ 本頁最後兩張圖片是提案過程中沒有被選上的，但我們覺得還是值得分享。
Process
A trip to the National Palace Museum is just the beginning!
In collaboration with the National Palace Museum, we've crafted a campaign aimed at marketing to young travelers from Southeast Asia. The idea is to promote exploring not just the museum itself but also its surrounding areas, creating a fun-filled day trip. After extensive discussions with the museum staff, we decided to base our designs on the composition style of artworks in the museum's collection. We opted for illustrated representations, mimicking the hand-drawn style with pencil strokes reminiscent of classical landscape paintings. We cleverly integrated elements of various Taiwanese landmarks and delicacies. It's a blend of retro with a modern twist, showcasing a poetic fusion of old and new.
From the rich history woven into every alley to the mouthwatering scents wafting from local food spots, there's a treasure to discover around every bend. We want travelers to do more than just visit a place – we want them to immerse themselves in the lively heartbeat of a city bursting with energy and excitement.
Finishing the tour at the National Palace Museum is just the start. Let's uncover more of Taiwan's true mysteries together!
✦ The final two images on this page were not selected during the proposal process, but we still believe they are worth sharing.
A trip to the National Palace Museum is just the beginning!
In collaboration with the National Palace Museum, we've crafted a campaign aimed at marketing to young travelers from Southeast Asia. The idea is to promote exploring not just the museum itself but also its surrounding areas, creating a fun-filled day trip. After extensive discussions with the museum staff, we decided to base our designs on the composition style of artworks in the museum's collection. We opted for illustrated representations, mimicking the hand-drawn style with pencil strokes reminiscent of classical landscape paintings. We cleverly integrated elements of various Taiwanese landmarks and delicacies. It's a blend of retro with a modern twist, showcasing a poetic fusion of old and new.
From the rich history woven into every alley to the mouthwatering scents wafting from local food spots, there's a treasure to discover around every bend. We want travelers to do more than just visit a place – we want them to immerse themselves in the lively heartbeat of a city bursting with energy and excitement.
Finishing the tour at the National Palace Museum is just the start. Let's uncover more of Taiwan's true mysteries together!
✦ The final two images on this page were not selected during the proposal process, but we still believe they are worth sharing.
A trip to the National Palace Museum is just the beginning!
In collaboration with the National Palace Museum, we've crafted a campaign aimed at marketing to young travelers from Southeast Asia. The idea is to promote exploring not just the museum itself but also its surrounding areas, creating a fun-filled day trip. After extensive discussions with the museum staff, we decided to base our designs on the composition style of artworks in the museum's collection. We opted for illustrated representations, mimicking the hand-drawn style with pencil strokes reminiscent of classical landscape paintings. We cleverly integrated elements of various Taiwanese landmarks and delicacies. It's a blend of retro with a modern twist, showcasing a poetic fusion of old and new.
From the rich history woven into every alley to the mouthwatering scents wafting from local food spots, there's a treasure to discover around every bend. We want travelers to do more than just visit a place – we want them to immerse themselves in the lively heartbeat of a city bursting with energy and excitement.
Finishing the tour at the National Palace Museum is just the start. Let's uncover more of Taiwan's true mysteries together!
✦ The final two images on this page were not selected during the proposal process, but we still believe they are worth sharing.
All Works
All Works
All Works