台北音樂
台北音樂是橫跨兩岸的演唱會製作公司，曾承辦周杰倫、五月天、蔡依林等知名藝人的演唱會。我們以舞台雷射燈光作為品牌識別，象徵音樂與光芒融合，帶給觀眾視覺與聽覺的雙重享受，將每場演唱會打造成難忘之旅。
快速索引
✦ 起源背景：擁有豐富經驗，跨足兩岸的演唱會製作公司。
✦ 設計理念：將音樂的魔力傳遞給每位觀眾。
✦ 設計理念：將音樂的魔力傳遞給每位觀眾。
✦ 設計理念：將音樂的魔力傳遞給每位觀眾。
✦ 品牌形象：以繽紛雷射燈光為靈感，打造視覺與音樂融合的印象。
✦ 品牌形象：以繽紛雷射燈光為靈感，打造視覺與音樂融合的印象。
✦ 品牌形象：以繽紛雷射燈光為靈感，打造視覺與音樂融合的印象。
Services
Brand Idenity
Client
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台北音樂娛樂製作有限公司
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Year
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2016
Process
感受五感的音樂旅程
台北音樂是一家橫跨兩岸的演唱會製作公司，承辦過眾多知名藝人如周杰倫、五月天、蔡依林等的演唱會。經深入分析後，我們發現「台北音樂」這名稱難以聯想到演唱會製作，更類似廣播電台的形象。雖無法更改名稱，但我們主張品牌識別應直接與目標受眾產生聯想。
當人們提及演唱會，眼前浮現的第一幕往往是舞台上繽紛的雷射燈光，在黑暗中閃耀奪目。這些光芒與音樂交融，每個音符伴隨著一道炫目的光芒穿越空間。這些閃爍的燈光彷彿是音樂的靈感之源，與音樂融合成一體。
這種獨特的視覺饗宴深深烙印在人們心中。因此，我們將這些繽紛的雷射燈光視為品牌識別的靈感來源，期望透過它們，將音樂的魔力傳遞給更多人，讓每場演唱會成為一段難忘的旅程。
Process
Embark on a Sensory Music Journey
Taipei Music, a concert production company spanning across the straits, has organized concerts for numerous renowned artists such as Jay Chou, Mayday, and Jolin Tsai. Upon deeper analysis, we found that the name "Taipei Music" is not readily associated with concert production; rather, it resembles the image of a broadcasting station. While we cannot change the name, we advocate that brand identity should directly evoke associations with the target audience.
When people mention concerts, the first thing that often comes to mind is the vibrant laser lights on stage, shining brilliantly in the darkness. These lights blend with the music, with each note accompanied by a dazzling beam traversing through space. These shimmering lights seem to be the source of inspiration for the music, merging seamlessly with it.
This unique visual feast leaves a profound impression on people. Therefore, we consider these vibrant laser lights as the inspiration for the brand identity, hoping to convey the magic of music to more people through them, making each concert an unforgettable journey.
Embark on a Sensory Music Journey
Taipei Music, a concert production company spanning across the straits, has organized concerts for numerous renowned artists such as Jay Chou, Mayday, and Jolin Tsai. Upon deeper analysis, we found that the name "Taipei Music" is not readily associated with concert production; rather, it resembles the image of a broadcasting station. While we cannot change the name, we advocate that brand identity should directly evoke associations with the target audience.
When people mention concerts, the first thing that often comes to mind is the vibrant laser lights on stage, shining brilliantly in the darkness. These lights blend with the music, with each note accompanied by a dazzling beam traversing through space. These shimmering lights seem to be the source of inspiration for the music, merging seamlessly with it.
This unique visual feast leaves a profound impression on people. Therefore, we consider these vibrant laser lights as the inspiration for the brand identity, hoping to convey the magic of music to more people through them, making each concert an unforgettable journey.
Embark on a Sensory Music Journey
Taipei Music, a concert production company spanning across the straits, has organized concerts for numerous renowned artists such as Jay Chou, Mayday, and Jolin Tsai. Upon deeper analysis, we found that the name "Taipei Music" is not readily associated with concert production; rather, it resembles the image of a broadcasting station. While we cannot change the name, we advocate that brand identity should directly evoke associations with the target audience.
When people mention concerts, the first thing that often comes to mind is the vibrant laser lights on stage, shining brilliantly in the darkness. These lights blend with the music, with each note accompanied by a dazzling beam traversing through space. These shimmering lights seem to be the source of inspiration for the music, merging seamlessly with it.
This unique visual feast leaves a profound impression on people. Therefore, we consider these vibrant laser lights as the inspiration for the brand identity, hoping to convey the magic of music to more people through them, making each concert an unforgettable journey.
All Works
All Works
All Works