御之旅
御之旅是統一旅行社推出的高級日本旅程品牌，結合日本傳統與現代，強調高級與親切的平衡。品牌形象融合日本繩結、阿波藍染，日式旅人展現其文化，旨在提供精緻、親切且具生活感的日本旅程體驗。
Services
Brand Idenity
Client
⎯
統一旅遊 General Travel Agency
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Year
⎯
2018
Process
用尊貴的高級旅遊款待您最在乎的人
御之旅是統一旅行社為了宣傳高級日本行程而打造的專屬品牌。我們深知，尊貴的旅客們渴望與家人一同享受精緻的日本之旅，因此在塑造品牌形象時，我們除了融合日本傳統元素外，更注重高級與親切誠懇之間的平衡。
在設計品牌形象時，我們以繩結象徵著人與人之間的緊密聯繫，結合了富有文化深度的阿波藍染，以及代表探險精神的日式旅人。透過這些象徵，我們呈現了不同角度的御之旅品牌詮釋。因此，在這份作品簡介中，我們展示了多種提案概念，以展現不同的設計風格和理念。
此外，我們特別將品牌命名為 OTABI，這不僅是一個容易記憶的英文名字，更讓御之旅在與旅客溝通時更具國際化的氛圍。我們希望御之旅能夠超越一般台灣旅行社包裝日本行程的想像，呈現更加精緻、親切且具有生活感的旅程風格。
Process
Spoil Your Loved Ones with a Luxurious Premium Tour
OTABI is an exclusive brand created by General Travel Agency to promote premium Japanese tours. We understand the desires of discerning travelers to enjoy exquisite journeys in Japan with their families. Therefore, when shaping the brand image, we not only integrate traditional Japanese elements but also emphasize a balance between luxury and genuine warmth.
In designing our brand image, we use knots to symbolize the close connections between people, combined with the culturally rich Awa indigo dye and the spirit of adventure represented by Japanese travelers. Through these symbols, we present different interpretations of OTABI brand. Therefore, in this portfolio, we showcase various proposal concepts to demonstrate diverse design styles and philosophies.
Furthermore, we specifically named the brand OTABI. This is not only an easily remembered English name but also creates a more international atmosphere when communicating with travelers. We hope that OTABI can go beyond the typical Taiwanese travel agency's packaging of Japanese tours, presenting a journey style that is more refined, welcoming, and imbued with a sense of everyday life.
Spoil Your Loved Ones with a Luxurious Premium Tour
OTABI is an exclusive brand created by General Travel Agency to promote premium Japanese tours. We understand the desires of discerning travelers to enjoy exquisite journeys in Japan with their families. Therefore, when shaping the brand image, we not only integrate traditional Japanese elements but also emphasize a balance between luxury and genuine warmth.
In designing our brand image, we use knots to symbolize the close connections between people, combined with the culturally rich Awa indigo dye and the spirit of adventure represented by Japanese travelers. Through these symbols, we present different interpretations of OTABI brand. Therefore, in this portfolio, we showcase various proposal concepts to demonstrate diverse design styles and philosophies.
Furthermore, we specifically named the brand OTABI. This is not only an easily remembered English name but also creates a more international atmosphere when communicating with travelers. We hope that OTABI can go beyond the typical Taiwanese travel agency's packaging of Japanese tours, presenting a journey style that is more refined, welcoming, and imbued with a sense of everyday life.
Spoil Your Loved Ones with a Luxurious Premium Tour
OTABI is an exclusive brand created by General Travel Agency to promote premium Japanese tours. We understand the desires of discerning travelers to enjoy exquisite journeys in Japan with their families. Therefore, when shaping the brand image, we not only integrate traditional Japanese elements but also emphasize a balance between luxury and genuine warmth.
In designing our brand image, we use knots to symbolize the close connections between people, combined with the culturally rich Awa indigo dye and the spirit of adventure represented by Japanese travelers. Through these symbols, we present different interpretations of OTABI brand. Therefore, in this portfolio, we showcase various proposal concepts to demonstrate diverse design styles and philosophies.
Furthermore, we specifically named the brand OTABI. This is not only an easily remembered English name but also creates a more international atmosphere when communicating with travelers. We hope that OTABI can go beyond the typical Taiwanese travel agency's packaging of Japanese tours, presenting a journey style that is more refined, welcoming, and imbued with a sense of everyday life.
All Works
All Works
All Works