Glou Suru is a rule-free noodle bar in Taichung, co-created by Chef Tommy of Torien and Chef Alex of AKAME. Here, the focus isn’t on over-styling, but on thoughtfully crafted noodles, small bites, and drinks — bringing eating and drinking back to instinct and everyday ease.

The name combines glou (the sound of drinking) and suru (the sound of slurping noodles) — a playful take on the sensory experience of food. This intuitive spirit carries through to the visual identity: a hand-drawn, asymmetrical logo character that feels spontaneous, expressive, and just a bit cheeky — like a sketch left on a napkin after a good meal.

The brand’s signature red pays homage to the chefs’ love for open flame and grilling. It expresses not only passion for cooking, but also the intention and care behind every dish. The visual system is built to flex across touchpoints — menus, coasters, T-shirts, and environmental graphics — maintaining a consistent tone and rhythm that lets the brand live naturally in every part of the experience.