FineTaste is the first importer to introduce Greek wines to the Taiwan market, working closely with seasoned sommeliers in Greece to curate distinctive, character-rich selections. Since its founding in 2015, it has carved out a unique space in a competitive market, offering adventurous wine lovers an unexpected new choice.

After spending time with FineTaste and their selections, we were drawn to the charm of Greek wine—indigenous grapes, diverse terroirs, centuries-old winemaking traditions, and a distinct Mediterranean personality. Through publications they brought back, we also discovered a side of modern Greece that goes far beyond blue-and-white postcards and mythology: a vibrant blend of old and new.

Surprisingly, Greece is one of the oldest wine-producing cultures in Europe—yet it remains under the radar. Inspired by the founder’s deep passion for art and culture, we reimagined the website as a “casual Greek wine library,” intentionally moving away from the conventional, rigid wine site format.

In addition to a thoughtfully structured wine catalogue, we included tasting notes and food pairing tips to lower the barrier for exploration. Visually and conceptually, the site invites users to discover the lesser-known stories of Greek wine and the rich culture behind it.