琢手咖啡
琢手咖啡重新塑造了咖啡廳品牌形象，強調老派浪漫核心價值，以真誠和樸實提升顧客體驗。品牌形象以簡化識別來強調易讀性，並以酒紅和大地色調為主，展現溫暖樸實個性。插畫以歐式風情手稿呈現，傳達「老派卻不陳舊」風格。
快速索引
✦ 重新定位：注入老派浪漫的核心價值，打造全新體驗。
✦ 消費族群：欣賞寧靜環境和歐式美食的忠實常客。
✦ 消費族群：欣賞寧靜環境和歐式美食的忠實常客。
✦ 消費族群：欣賞寧靜環境和歐式美食的忠實常客。
✦ 品牌理念：溫暖而樸實，展現老派卻不陳舊的風格。
✦ 品牌理念：溫暖而樸實，展現老派卻不陳舊的風格。
✦ 品牌理念：溫暖而樸實，展現老派卻不陳舊的風格。
✦ 視覺形象：酒紅與大地色調搭配歐式手稿插畫，展現獨特風情。
✦ 視覺形象：酒紅與大地色調搭配歐式手稿插畫，展現獨特風情。
✦ 視覺形象：酒紅與大地色調搭配歐式手稿插畫，展現獨特風情。
Services
Brand Idenity
Package Design
Client
⎯
琢手咖啡 Caffé LeMani
|
Year
⎯
2023
Process
以真誠的態度經營著老派浪漫
琢手咖啡位於台北內湖金面山旁，自 2015 年創業以來，以其寧靜的環境和精心烹調的美食，贏得了一群忠實的常客。進入 2023 年，在信義區阪急百貨開設二店的契機下，琢手咖啡決定為顧客帶來全新的體驗。因此，我們與豐盛實現室攜手合作，重新塑造了這家咖啡廳的品牌形象和市場營銷，注入了老派浪漫的核心價值。
我們認為，真誠帶來了老派的氛圍，樸實讓我們能在寧靜中感受到充滿款待之情的內心體驗。基於這一理念，我們的形象規劃旨在拉近琢手與顧客之間的距離，讓琢手的價值觀能夠直接體現在各個接觸點上。從修訂識別開始，我們提議將令顧客讀取不便的 "Caffé" 從原識別中移除，同時重新設計 LeMani 字體，使顧客能輕鬆發音，同時感受到老派的歐式風情。在整體形象展現方面，我們主要採用酒紅色並融合不同層次的大地色調，以打造溫暖而樸實的個性。同時，我們也繪製了一系列以歐式風情的手稿插畫，用繁複的筆觸表現咖啡廳和人物，讓插畫充滿生動感和情感，展現「老派卻不陳舊」的質樸風格。
Process
Classic yet Contemporary
Located near Taipei's Jinmian Mountain in Neihu, LeMani has gained a devoted following since 2015 with its serene ambiance and exquisite cuisine. With the opening of a second branch in Uni-president Department Store in Taipei, we partner with Abounding Marketing Agency to rebrand and marketing.
Being old school is our key idea to best present LeMani to the public. Great hospitality and amazing food are hallmarks of old-school charm. Guided by this philosophy, our visual strategy strives to shorten the gap between LeMani and its customers, ensuring that the core values resonate across all brand applications.
Starting with the revision of the identity, we propose the removal of the "Caffé" word from the original logo, along with a redesigned typeface that adds European flair while ensuring easy pronunciation for locals. The overall visual identity predominantly employs a rich burgundy palette, complemented by varying earthy tones, thereby crafting a welcoming and genuine persona.
Further enriching the visual narrative are a series of thoughtfully ink illustrations. These vignettes depict dining scenes, embodying a "classic yet contemporary" rustic style that transcends the boundaries of time.
Classic yet Contemporary
Located near Taipei's Jinmian Mountain in Neihu, LeMani has gained a devoted following since 2015 with its serene ambiance and exquisite cuisine. With the opening of a second branch in Uni-president Department Store in Taipei, we partner with Abounding Marketing Agency to rebrand and marketing.
Being old school is our key idea to best present LeMani to the public. Great hospitality and amazing food are hallmarks of old-school charm. Guided by this philosophy, our visual strategy strives to shorten the gap between LeMani and its customers, ensuring that the core values resonate across all brand applications.
Starting with the revision of the identity, we propose the removal of the "Caffé" word from the original logo, along with a redesigned typeface that adds European flair while ensuring easy pronunciation for locals. The overall visual identity predominantly employs a rich burgundy palette, complemented by varying earthy tones, thereby crafting a welcoming and genuine persona.
Further enriching the visual narrative are a series of thoughtfully ink illustrations. These vignettes depict dining scenes, embodying a "classic yet contemporary" rustic style that transcends the boundaries of time.
Classic yet Contemporary
Located near Taipei's Jinmian Mountain in Neihu, LeMani has gained a devoted following since 2015 with its serene ambiance and exquisite cuisine. With the opening of a second branch in Uni-president Department Store in Taipei, we partner with Abounding Marketing Agency to rebrand and marketing.
Being old school is our key idea to best present LeMani to the public. Great hospitality and amazing food are hallmarks of old-school charm. Guided by this philosophy, our visual strategy strives to shorten the gap between LeMani and its customers, ensuring that the core values resonate across all brand applications.
Starting with the revision of the identity, we propose the removal of the "Caffé" word from the original logo, along with a redesigned typeface that adds European flair while ensuring easy pronunciation for locals. The overall visual identity predominantly employs a rich burgundy palette, complemented by varying earthy tones, thereby crafting a welcoming and genuine persona.
Further enriching the visual narrative are a series of thoughtfully ink illustrations. These vignettes depict dining scenes, embodying a "classic yet contemporary" rustic style that transcends the boundaries of time.
All Works
All Works
All Works