MANBUKUYA
滿腹屋
作品摘要
✦ 起源背景:滿腹屋以日式燒肉經驗為基礎,打造親民用餐場所。
✦ 品牌理念:提供消費者輕鬆惬意的用餐體驗。
✦ 品牌形象:圓潤的線條、柔和的色彩,帶來溫馨友善的用餐氛圍。



Client
滿腹屋
Year
2014
Categories
Branding
Intro
打嗝是種幸福
漫步在台北市的街頭,隨處可見那些熙來攘往的居酒屋,吸引著下班的人們尋找一處放鬆心情、暢飲暢談的角落。這裡不僅是一個用餐的場所,更是朋友間情感交流的據點。然而,與日本居酒屋相比,台北的居酒屋讓人略感壓力。串燒美食固然美味,卻總是小份量高價位,讓人在饕餮之後,荷包傷痛不已。
因此,滿腹屋以日式燒肉經驗為基礎,構思了一個更加親民的餐飲概念,旨在為消費者打造一個輕鬆惬意的用餐體驗。這裡的一切設計都圍繞著放鬆與輕鬆的理念展開,圓潤的線條、柔和的色彩,營造出溫馨友善的用餐氛圍。就連 logo 也融入了廚師端上串燒的場景,搭配著幽默風趣的視覺元素,帶給顧客們一份下班後的愉悅感受。
我們相信,每一次打嗝都是一種生活的小確幸,每一口美食都是一種幸福的味道。放下疲憊,一起享受這份來自生活的幸福吧!

Intro
Hiccup Happiness
Walking the streets of Taipei, you'll find bustling izakayas everywhere, beckoning people after work to find a corner to unwind, enjoy drinks, and chat freely. It's not just a place to eat; it's a hub for emotional connections among friends. However, compared to Japanese izakayas, Taipei's can sometimes feel a bit pressure-filled. While the yakitori is delicious, it often comes in small portions at high prices, leaving wallets hurting after indulgence.
That's why the Manpukuya, drawing from the Japanese barbecue experience, conceived a more down-to-earth dining concept aimed at creating a relaxed and cozy dining experience for consumers. Everything here is designed around the concept of relaxation and ease, with rounded lines, soft colors, and a warm, friendly dining atmosphere. Even the logo incorporates the scene of chefs serving up skewers, coupled with humorous visual elements, bringing customers a sense of joy after a long day at work.
We believe every hiccup is a little moment of life's joy, and every bite of food carries the flavor of happiness. Feeling burnout? Let's just enjoy the moments together, living it up!


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