GoBa! Sweet!
自然湉
自然湉是由果霸茶轉型而來的全新手搖飲品牌，結合天然原料、AI 智茶機與創新風味，打造出新潮又穩定的飲品體驗。我們以「新潮、有趣、友善」為網站設計主軸，透過動態特效與沉浸式互動，呈現品牌的科技感與親和力。
自然湉是由果霸茶轉型而來的全新手搖飲品牌，結合天然原料、AI 智茶機與創新風味，打造出新潮又穩定的飲品體驗。我們以「新潮、有趣、友善」為網站設計主軸，透過動態特效與沉浸式互動，呈現品牌的科技感與親和力。
自然湉是由果霸茶轉型而來的全新手搖飲品牌，結合天然原料、AI 智茶機與創新風味，打造出新潮又穩定的飲品體驗。我們以「新潮、有趣、友善」為網站設計主軸，透過動態特效與沉浸式互動，呈現品牌的科技感與親和力。
作品摘要
✦ 專案概述：藉由 AI 與對食材的堅持，不停創造出令人驚艷的手搖飲口味。
✦ 設計理念：不是在賣茶，而是在宣揚品牌理念。
✦ 視覺形象：輕鬆有趣，讓網站呈現多一點動感與科技。
Client
鑫果霸國際有限公司
Year
2025
Categories
Website Design
Intro
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Intro
喝自然的甜，享自然的湉
自然湉是由原本主打天然水果的手搖品牌「果霸茶」轉型而來。為了因應疫情後的人力挑戰，品牌投入兩年時間，自行研發出具備 AI 製茶功能的智慧茶機，不僅大幅降低人力依賴，也有效提升飲品品質的穩定性。
這項技術革新，讓傳統手搖飲「等店員做茶」的體驗，轉變為「看著智茶機現場自動調茶」的全新互動式感受，為整體門市體驗注入了趣味與未來感。
新鮮天然原料、AI 智能製茶、創新有趣風味三者構成了自然湉的品牌 DNA，也成為網站設計的核心方向 — 新潮、有趣、友善。
在設計上，我們透過一系列互動特效與動態視覺，將自然湉的品牌精神轉化為沉浸式的網站體驗，讓使用者在操作的同時，也感受到品牌的創新能量與獨特魅力。
Intro
Intro
Intro
Natural sweetness. Peaceful moments
Go Ba! is a rebranded tea shop evolved from “Go Ba! Tea,” previously known for its fresh fruit-based drinks. In response to post-pandemic labor shortages, the team spent two years developing an AI-powered tea machine. This innovation not only solved staffing challenges but also improved drink consistency—a long-standing industry issue.
The result is a transformed in-store experience: instead of waiting for staff to prepare drinks, customers now enjoy the novelty of watching their tea freshly blended by a smart machine right before their eyes.
With fresh natural ingredients, AI-crafted tea, and surprising new flavors at its core, Go Ba!’s DNA is rooted in innovation and approachability. These qualities shaped our website direction: modern, playful, and friendly.
Through immersive interactions and dynamic visual effects, we translated Go Ba!’s spirit into a digital experience that captures both its technological edge and warm personality.
Go Ba! is a rebranded tea shop evolved from “Go Ba! Tea,” previously known for its fresh fruit-based drinks. In response to post-pandemic labor shortages, the team spent two years developing an AI-powered tea machine. This innovation not only solved staffing challenges but also improved drink consistency—a long-standing industry issue.
The result is a transformed in-store experience: instead of waiting for staff to prepare drinks, customers now enjoy the novelty of watching their tea freshly blended by a smart machine right before their eyes.
With fresh natural ingredients, AI-crafted tea, and surprising new flavors at its core, Go Ba!’s DNA is rooted in innovation and approachability. These qualities shaped our website direction: modern, playful, and friendly.
Through immersive interactions and dynamic visual effects, we translated Go Ba!’s spirit into a digital experience that captures both its technological edge and warm personality.
Go Ba! is a rebranded tea shop evolved from “Go Ba! Tea,” previously known for its fresh fruit-based drinks. In response to post-pandemic labor shortages, the team spent two years developing an AI-powered tea machine. This innovation not only solved staffing challenges but also improved drink consistency—a long-standing industry issue.
The result is a transformed in-store experience: instead of waiting for staff to prepare drinks, customers now enjoy the novelty of watching their tea freshly blended by a smart machine right before their eyes.
With fresh natural ingredients, AI-crafted tea, and surprising new flavors at its core, Go Ba!’s DNA is rooted in innovation and approachability. These qualities shaped our website direction: modern, playful, and friendly.
Through immersive interactions and dynamic visual effects, we translated Go Ba!’s spirit into a digital experience that captures both its technological edge and warm personality.
