Sonemone 品牌透過與 Amazon 合作拓展北美市場，重新定位為家居界新秀。經過全面整理產品，制定品牌形象規範，並建立官方銷售網站，以提升品牌在市場上的價值感，成為更具個性和生活感的家居品牌。
快速索引
✦ 專案概述：從紡織業轉向北美家居市場。
✦ 重新定位：打造更貼近家居的品牌形象與產品線。
✦ 重新定位：打造更貼近家居的品牌形象與產品線。
✦ 重新定位：打造更貼近家居的品牌形象與產品線。
✦ 品牌形象：展現個性與生活感，提升消費者辨識度和記憶力。
✦ 品牌形象：展現個性與生活感，提升消費者辨識度和記憶力。
✦ 品牌形象：展現個性與生活感，提升消費者辨識度和記憶力。
Services
Brand Idenity
Web Design
Client
⎯
Superb Corp.
|
Year
⎯
2019
Process
讓你的家成為你個人風格的延伸
Sonemone，一個起家於紡織業的品牌，因與 Amazon 的合作而開始將目光轉向北美市場，成為家居界的新秀。經過一段時間的探索與試驗後，Sonemone 決定重新定位品牌，並與我們攜手展開品牌重塑之旅。
在這次品牌重建的過程中，我們針對品牌面臨的調性問題進行了全方位的處理。首先整理了大量散亂的產品，確定了幾個現有的產品線，並為未來的發展打下了基礎，讓 Sonemone 的品牌形象更貼近家居品牌。
其次，根據原有的品牌個性共識，我們制定了一套完整的品牌形象規範，以便在線上和線下進行行銷時能夠保持一致的風格，讓消費者更容易辨認和記憶 Sonemone 的品牌形象。
最後，我們建立了 Sonemone 自己的官方銷售網站，這不僅有助於他們重新掌握行銷的主導權，還能有效提升 Sonemone 在市場上的價值感，讓 Sonemone 成為一個更具個性和生活感的家居品牌。
Process
Transform Your Home into an Extension of Your Personal Style
Sonemone, a brand rooted in the textile industry, initially focused on its partnership with Amazon before shifting its gaze towards the North American market, emerging as a rising star in the home goods industry. After a period of exploration and experimentation, Sonemone decided to reposition its brand, embarking on a journey of brand revitalization with us.
Throughout this brand rebuilding process, we addressed the tonal issues facing the brand comprehensively. Firstly, we organized a plethora of scattered products, identified several existing product lines, and laid the groundwork for future development, making Sonemone's brand image closer to a home decor brand.
Secondly, based on the consensus of the original brand personality, we developed a complete set of brand image guidelines to maintain a consistent style both online and offline, making it easier for consumers to recognize and remember Sonemone's brand image.
Lastly, we established Sonemone's own official sales website. This not only helps them regain control of marketing but also enhances Sonemone's value perception in the market, making it a more personalized and lifestyle-oriented home decor brand.
Transform Your Home into an Extension of Your Personal Style
Sonemone, a brand rooted in the textile industry, initially focused on its partnership with Amazon before shifting its gaze towards the North American market, emerging as a rising star in the home goods industry. After a period of exploration and experimentation, Sonemone decided to reposition its brand, embarking on a journey of brand revitalization with us.
Throughout this brand rebuilding process, we addressed the tonal issues facing the brand comprehensively. Firstly, we organized a plethora of scattered products, identified several existing product lines, and laid the groundwork for future development, making Sonemone's brand image closer to a home decor brand.
Secondly, based on the consensus of the original brand personality, we developed a complete set of brand image guidelines to maintain a consistent style both online and offline, making it easier for consumers to recognize and remember Sonemone's brand image.
Lastly, we established Sonemone's own official sales website. This not only helps them regain control of marketing but also enhances Sonemone's value perception in the market, making it a more personalized and lifestyle-oriented home decor brand.
Transform Your Home into an Extension of Your Personal Style
Sonemone, a brand rooted in the textile industry, initially focused on its partnership with Amazon before shifting its gaze towards the North American market, emerging as a rising star in the home goods industry. After a period of exploration and experimentation, Sonemone decided to reposition its brand, embarking on a journey of brand revitalization with us.
Throughout this brand rebuilding process, we addressed the tonal issues facing the brand comprehensively. Firstly, we organized a plethora of scattered products, identified several existing product lines, and laid the groundwork for future development, making Sonemone's brand image closer to a home decor brand.
Secondly, based on the consensus of the original brand personality, we developed a complete set of brand image guidelines to maintain a consistent style both online and offline, making it easier for consumers to recognize and remember Sonemone's brand image.
Lastly, we established Sonemone's own official sales website. This not only helps them regain control of marketing but also enhances Sonemone's value perception in the market, making it a more personalized and lifestyle-oriented home decor brand.
All Works
