Soul of Taiwan

中小企業輔導品牌旅遊手冊

這本雜誌由全國中小企業總會與 Taiwan Scene 合作，介紹全台各地致力地方創生的團隊與品牌，包括以深度導覽聞名的漫步（基隆港西、高雄港都、萬華、宜蘭）、推廣地方文化的旅庫彰化與金門時光旅程、返鄉經營三合院聚落的入境苗栗、關注永續旅遊的雙濱共好聯盟與南投山谷之間，以及推動友善農業的桃園微酵派對與台中花現新福。

這本雜誌由全國中小企業總會與 Taiwan Scene 合作，介紹全台各地致力地方創生的團隊與品牌，包括以深度導覽聞名的漫步（基隆港西、高雄港都、萬華、宜蘭）、推廣地方文化的旅庫彰化與金門時光旅程、返鄉經營三合院聚落的入境苗栗、關注永續旅遊的雙濱共好聯盟與南投山谷之間，以及推動友善農業的桃園微酵派對與台中花現新福。

這本雜誌由全國中小企業總會與 Taiwan Scene 合作，介紹全台各地致力地方創生的團隊與品牌，包括以深度導覽聞名的漫步（基隆港西、高雄港都、萬華、宜蘭）、推廣地方文化的旅庫彰化與金門時光旅程、返鄉經營三合院聚落的入境苗栗、關注永續旅遊的雙濱共好聯盟與南投山谷之間，以及推動友善農業的桃園微酵派對與台中花現新福。

作品摘要

✦ 專案概述：推廣中小企業總會輔導過的商家也結合台灣周邊景點，帶動旅遊的動機。

✦ 設計目標：以旅遊的角度向讀者介紹在地方深耕的各種店家們，向讀者推薦台灣各地閒適的小旅遊。

✦ 視覺形象：以手繪插畫的封面展現各地的產品特色，並透過悠閑的整體調性介紹每一區的參訪重點。

Client

社團法人中華民國全國中小企業總會

Year

2024

Categories

Editorial Design

Illustration

Intro

Intro

Intro

台灣城鄉 - 另一股值得欣賞的小而美的力量匯集而成的韌性生態

這本雜誌由全國中小企業總會與 Taiwan Scene 合作，旨在讓國內外讀者認識台灣除了舉世聞名的科技產業外，各地城鄉也有眾多投入地方創生的行動者，包括專注城市深度導覽的漫步（基隆港西、高雄港都認識王、趣萬華、宜蘭小鎮值日生）、推動地方風土與文化的旅庫彰化與金門浯島時光旅程、返鄉經營傳統三合院聚落的入境苗栗、推廣永續旅遊的東部雙濱共好聯盟與南投山谷之間，以及推動友善農業與生態保育的桃園微酵派對與台中花現新福等區域品牌。

考量到城鄉之間的樸實風貌，我們在封面設計上以溫潤手感的插畫風格，呈現質樸且有人味的視覺調性，同時包容各地特色物件的多樣樣貌。

雖然主題聚焦於地方創新，我們仍以茄芷袋為主體，轉化為象徵台灣的浪潮意象，並將文章中提到的各式地方物件巧妙融入常見的帆布購物袋中，展現融合與共感的精神。

內頁設計以色彩區分不同主題，整體編排則採旅遊書的形式，帶領讀者先認識各地城鄉的特色，再進一步走入其中，了解那些默默耕耘的地方創作者與店家的故事。

Intro

Intro

Intro

Urban and rural Taiwan — a resilient beauty in small collective efforts.

This magazine was created in collaboration with NASME and Taiwan Scene, aiming to showcase the vibrant energy of local innovation across Taiwan’s towns and cities—beyond its well-known tech industry. It highlights passionate people working in heritage tours, cultural revival, sustainable travel, and eco-friendly living.

The cover uses a warm, hand-drawn illustration style to reflect the simple, human spirit of Taiwan’s communities, while embracing the diversity of local culture. Inspired by the iconic Taiwanese diaper bag (茄芷袋), we turned it into a symbolic wave, blending featured local elements into a familiar canvas tote to represent unity in diversity.

Inside, the layout follows a travel guide approach, using colors to separate themes. It guides readers from discovering each place’s character to learning the personal stories behind its changemakers.

This magazine was created in collaboration with NASME and Taiwan Scene, aiming to showcase the vibrant energy of local innovation across Taiwan’s towns and cities—beyond its well-known tech industry. It highlights passionate people working in heritage tours, cultural revival, sustainable travel, and eco-friendly living.

The cover uses a warm, hand-drawn illustration style to reflect the simple, human spirit of Taiwan’s communities, while embracing the diversity of local culture. Inspired by the iconic Taiwanese diaper bag (茄芷袋), we turned it into a symbolic wave, blending featured local elements into a familiar canvas tote to represent unity in diversity.

Inside, the layout follows a travel guide approach, using colors to separate themes. It guides readers from discovering each place’s character to learning the personal stories behind its changemakers.

This magazine was created in collaboration with NASME and Taiwan Scene, aiming to showcase the vibrant energy of local innovation across Taiwan’s towns and cities—beyond its well-known tech industry. It highlights passionate people working in heritage tours, cultural revival, sustainable travel, and eco-friendly living.

The cover uses a warm, hand-drawn illustration style to reflect the simple, human spirit of Taiwan’s communities, while embracing the diversity of local culture. Inspired by the iconic Taiwanese diaper bag (茄芷袋), we turned it into a symbolic wave, blending featured local elements into a familiar canvas tote to represent unity in diversity.

Inside, the layout follows a travel guide approach, using colors to separate themes. It guides readers from discovering each place’s character to learning the personal stories behind its changemakers.